Instagram vs TikTok: Which Is Better for Social Media Marketing?

There are more than 3.5 billion social media users around the world. That’s an amazing potential market for your business to access.

Are you evaluating social media platforms, and trying to decide which one is right for your business? Here are some of the main differences you will find when you compare Instagram vs TikTok.

Table of Contents

Consider Your Customer Demographic

Instagram is the most established of the two platforms, but TikTok is the trendier one. If your customers are mainly Gen Z and a younger crowd, you’ll find them on TikTok most of the time.

Both platforms are evolving over time. There are quite a few members of the older generation on TikTok as they are discovering how fun this platform can be, and it’s becoming popular with B2B businesses. Both have features that allow you to engage with potential clients and build your base.

Instagram has a larger reach and is more popular with a slightly older crowd, but its versatility lets it cater to a broad audience. It’s great for building a sense of community which helps build a following.

What Are Your Brand Awareness Needs?

When you think about the type of content you want to use to represent your brand, TikTok vs Instagram allows you different options. TikTok suits sharing short-form video content with audiences. It allows a business to interact with customers by inviting them to join a duet.

TikTok videos often go viral and that adds to its impact on potential customers. Even if you usually market your brand to an older audience, you might want to consider using TikTok. A younger demographic gets older over time, and building awareness of your brand on TikTok will set them up for future sales.

Instagram is much more versatile as you can share both short and long-form videos and high-quality images. Businesses can use reels and IGTV to engage and inform followers. You can buy Instagram video views if you’re serious about the growth of your followers.

An increase in followers can boost the credibility of your brand. You can share Instagram content by reposting it, which can increase your audience and expose your brand to new potential customers. It’s more difficult to save or share a TikTok post.

Tracking Your Success

Instagram for business has analytics tools that allow you to evaluate the performance of your Instagram marketing campaign or promotion. This tool is only available to business or creator profiles.

If you use TikTok for business, you can use their analytics to check your TikTok marketing strategies. Their metrics break down into overview, content, followers, and LIVE. It’s a great way to learn about customer engagement.