eCommerce SEO Best Practices

In recent years, SEO started to determine the growth of many eCommerce businesses.  Any eCommerce SEO strategy should get you the results. You need to do a lot of research and groundwork for an effective onpage and offpage optimization plan.  It should combine the best strategies to gain authority while you search. If you want to be at the top of the SERPS, then this web-site helps you to achieve your goal. Also, you need to focus and able to combine as many best practices on your website.

Here is a checklist of best SEO practices

Title Tags: It specifies the title of the page.  It is also one of the important factors in onpage optimization. The title tag is a tag in HTML. Consider unique title tags for your website. Frame each page on your website in an exclusive way. The title tags should reflect the information of that page in short and effective sentence.  Generally, the search engines will show around 60 characters but the optimum length of the title tag should be around 50-55 characters. Make sure your title tags are short, simple, attractive and convert the readers to get onto your page.

Keywords:

SEO Keywords are two or more words or phrases that visitors enter in search engines. It is generally referred to as search queries. Conduct some researche to gain insight about the target customer’s searches. Always use the primary keyword in the title page. Never use the primary keyword more than once in a page or post on your website. Assign different secondary keywords to increase your topical relevancy. Remember, the keywords you use will also have a big impact on your organic traffic.

Meta descriptions:

It doesn’t have much value in ranking these days but it still plays an important role in bringing traffic to your website, especially for eCommerce sites. It should contain about 150 to 160 characters. While briefing about your product/blog in the Meta description area, it should have unique keywords to avoid cannibalization of Meta. Using appropriate keywords help search engines to identify your page for the right keyword. This is very important because it helps the users to explore what they are searching for in an easier way.  Never duplicate the Meta descriptions and focus on writing converting and targeted description.

High-quality content:

Writing high-quality content makes you stand apart and helps you rank in search engines. Your content should be easy to read and understand.  It should target the right keywords. Present your page with appropriate headings and bullet points. Avoid using long sentences. Never overuse anything including the bullet points. It will help the users to learn more about the products you offer in a precise manner. 

Building Links:

Many marketers find it tough to build authority to their websites. It’s because of the lack of quality links to their website. Backlinks, especially the quality ones are tough to obtain as your content and efforts should be targeted to get the links naturally. Moreover, it is changing constantly and you need to concentrate more on quality ones as link building strategies keep changing after every update to search engine’s algorithm. The most common method these days is to use a private blog network, you can find information on how to do that at LaunchCDN.

Category Pages:

For many eCommerce websites, owners are often confused as to what to focus on for their SEO strategies. Focusing on all of the products on offer is a lot of work and isn’t the most effective method. Instead creating category pages where products are listed are the best pages to focus SEO for. In most cases people are searching for a category of products instead of the specific product. For example users will search for a term such as “hot water system” instead of the particular product name. In this case you want a category page optimised for the keyword and showing the most popular hot water systems to convert your potential customers.