How Does Search Ranking Algorithm Work?

Search engines are those answer machines that respond to the questions asked by the users. They explore, ascertain and arrange web content in a way that it offers relevant results to users’ searches. To get a higher ranking in search engines, content needs to adhere to the SEO strategies and understand the search engine algorithm. 

Just like web content YouTube videos also need to understand the importance of SEO in order to receive higher views. Search engines become a major factor behind the staggering views on your YouTube videos. In order to get more views, you should consider  to help your videos get better search ranking. 

How Does Search Engine Work?

Search engine performs three major functions that cumulatively make the search engine algorithm. 

Crawl: Crawl over the internet to find relevant content based on the keyword provided by the user.

Index: Locate and organize the content that has been found through crawling. Index arranges all the pages to be shown as search results.

Rank: Places the most relevant content on top of the search results that best provides an answer to the user’s query. 

Let’s learn in-depth about these major functions of the search engine. 

What is Search Engine Crawling?

Crawling is a process of discovering all the necessary content spread across the web that related to the keyword entered by the user. Search engine sends a crawling spider that crawls all over the internet in search of content related to the user’s search entry. Content can be a web page, video, PDf, etc. The search engine spiders fetch web pages and place them into the index, a database of relevant URLs. The index is then displayed to the user as a search result. 

What is Search Engine Index?

After crawling over the internet, search engines store and process information by creating an index, a massive database of the relevant content that has been discovered by the search engine crawlers. Search engine’s indexing process collects, segregate and store data found by the crawlers and display it to the users as search engine results. Search engine index provides the relevant answers to the queries of users. It takes a considerable amount of time to create an index that comprises of all the relevant content on the internet. 

What is Search Engine Ranking?

When the index is prepared, search engines scour it to find the most relevant content that best answers the search query of the users. Search engine orders the index to get the best results and then places the content higher in the searching results. Higher the web content ranks, the more relevant it will be on the search results. Search engine rank is a hot spot on search results for a specific query. It depends on the site owners to optimize their content according to the search engine and make them visible for the search crawlers. 

In the world of the internet, a search engine works as an answering machine that responds to the search queries of users. From crawling, indexing to ranking, search engine make sure that the user’s search query is appropriately adhered and given answers to.