Instagram is not a fad. The platform boasts some of the greatest levels of user engagement, which increases brand loyalty and revenue. Recently, buying and selling has been made a lot easier on the platform, especially with the new tool that allows you to make your post shoppable.  However, with such improvements, many brands and […]

The key to success for any social media campaign is understanding the audience you’re trying to reach. This can be a challenge because there are so many people, who have their own preferences and interests. Four things that impact a successful social media marketing strategy, are the benefits of using social media advertising, the best […]

Since the advancement of modern technology and the internet, many things have changed. Social media, for instance, from communication and interactions to shopping and advertising, have indeed impacted people’s lives. And today, one of the prominent platforms most people use is Instagram. And perhaps, almost everyone you know has a social media account. However, as […]

Instagram is more than just a social network for sharing beautiful images and funny reels. It also offers businesses the chance to reveal insights into their brand identity visually and creatively. As one of the biggest social platforms today, Instagram has about one billion active users, with 90% of this number following at least one […]

Instagram is one of the most loved social media platforms having millions of users all over the globe. It has a higher engagement rate than other social media outlets, and users frequently log in to see what’s new from the accounts they follow. If you’re managing a business, you shouldn’t miss out on tapping into […]