Ecommerce landing page – 3 best practices

If you aspire to be an excellent e-seller you should rethink your strategy even if you seem to have it all figured out. One way to go further with developing your online business is to create an ecommerce landing page even if you are already pretty satisfied with your online shop. With a sound one you will be capable of boosting your sales and prosper even more!

However, in order to develop your strategy with a landing page you have to know some best practices used by the best online sellers. So now take out some piece of paper and a pen and note down some best tricks used on e-commerce landing pages that will take your online shop to a new level and help you reach new customers.

Try to be like an influencer

Since e-commerce is all about selling your landing page should also be all about it. And the best-selling usually comes with recommendations from clients. No wonder that the influencer marketing has become such a crucial element of marketing strategy. Influencers act like best friends of their fans and hence it is very easy for them to inspire trust among their followers. You won’t become an influencer overnight but putting some recommendations from your clients about your solution will definitely help you build trust among the new ones.

I bet that even you, when you have to choose one out of two or more products, first check out opinions about each of them and base your final decision on what you have read. Well – you are not alone. According to studies most of people trust these solutions who are highly recommended by other customers. Make sure then that you put some reviews, opinions and testimonials on your landing page in visible place as they will have an enormous persuasive power.

Make visitors feel special

I am sure you like discounts. Or getting extra free samples. Or free coupons. Don’t worry – there is nothing to be ashamed of as everyone simply love it. And so do your potential customers. Words like „discounts” or „free shipping” cause sometimes serious outrages and increase of interest. And this is something you should take advantage of on your landing page.

Since people adore to get things cheaper or for free you should give it to them. Don’t go over the edge by placing dozens of discounts on your landing page but two or three won’t harm anybody. Use them wisely and put them in some areas on your landing page as they will make people more interested at once.

Use high quality photos

Last but not least – take care of visual side and, let’s say, decorations on your landing page. You should take care of photos you put on your ecommerce landing page in order to present your products in a most favorable way. Don’t focus only on some dedicated photos but show your potential customer what they buy.

Dedicated photos are all fine but people also like straightforwardness and truth. Also, putting actual photos of your products will help them differentiate yours from other brands and help you stand out. Make sure that the photos of your solution are of high quality and stop selling a pig in a poke ;-)