Fans of the movies have not had it better: thanks to the wonders of Blu-Ray technologies, we can stream films wherever and whenever we need, watch them in the technology-laden theaters and appreciate them in eye-pleasing full HD.
But just as Professor Brian Cox or D: Ream sang in 1994, it can only improve stuff!
So, how are we all going to watch films on 10, 20, and 30 years? We looked ahead and discovered out…
Virtual Reality
For a while, gaming fans have also been getting excited regarding virtual reality with Oculus Rift, a set of virtual reality goggles which allow you to enjoy games as if you are in them–resulting for a few squeals of excited pleasure.
Prepare to participate: to virtual reality, we may also be able to watch films! Oculus, lately purchased for $2bn from Facebook, is presently working on reproducing true-world environments which viewers will be able to study as though they were there (see this trailer to Zero Point, an Oculus Rift movie); whereas a firm called Jaunt is creating prototype VR cameras.
In brief, as though they were really occurring, we will quickly be able to enjoy our favorite movies. When you watch Star Wars, good news; not really that good if you watch A Human Centipede…
Experience Cinemas
The cinema is a little bit of a dull night out before you think about it. You’re spending a fortune sitting in the dark, eating popcorn, watching a movie you may not even appreciate. It’s no surprise that fewer individuals go.
However, that might be about to alter. Cine world offering’ experiences’ together with a film is cropping up all over the globe, with experiences varying from sitting in such a recreated set from either the movie to just letting individuals quote to their favorite movie without afraid of becoming kicked out by a burly security guard.
It might even extend to sections of the movie being performed ‘ live ‘ as you watch; Jonny Greenwood from Radiohead lately presented the soundtrack to The Will Be Blood as the movie played at a Roundhouse in London.
The Cloud
What should a future blog entry be without at least one Cloud mention? Soon you’ll be able to purchase movies and send them straight to your favorite cloud storage account so that you can watch them wherever you like an easy concept, but one that’s nice.
Second Screen Viewing
You will already understand what we imply if you scroll via Twitter when watching The X Factor.
The Second screen display is mainly a way to use a tablet, phone or some other smart device to’ improve’ your experience of a film. You will be able to access the notes of the director and view the activity from a distinct camera perspective on your computer while a movie is playing.
Films that Respond to Your Emotions
Have you MSN watch online a movie and been upset that way you wanted it didn’t end? Then you’re going to love this development. Obviously, as we watch a movie and modify it accordingly, we will quickly have biometric sensors which can read our emotions.
But we don’t just mean making it slightly brighter by adjusting the film; we mean altering the film itself. If you feel so sad, a happy ending will be provided to you. You may get a tragic ending if you’re upset, and so on. That may sound far-fetched, yet a film called Several Worlds has already achieved it.
This could even stretch as we watch a movie to modifications. A character that you react negatively may be murdered while a secondary character that you like may be appointed to hero status.
Until you ask: we don’t really know how this would function if you watch a film with somebody else… We practically also have our own living spaces in the cinema: reclined cushioned seats, fancy food, curved displays… it feels like a trip to Disney world. Genuinely, it’s certainly a contender to have all these signature Virtual reality helmets to take film watching to the next level. Seems like a lucrative concept to become a component of a film and have a one-way ticket to the environment of the film and it would appeal to anyone who is even remotely interested in movies. It’s all about raising the level of enjoyment-it’s not just watching the movie, it’s engaging in all parts of the film (only because our spans of focus are those of a squirrel) and felt like you’re still about to attack the Deathstar or dance of Ryan Gosling. That’s films ‘ future.
In just the future, the older school movie display will be demolished by fantasy adventure (our desire for exciting experiences) or technologies. We’re going to have immersive experiences entirely. The experiences of IMAX or even Oculus Rift will appear as outdated as just a Walkman in a century. Films didn’t be two-hour theatre events you’re going to see, they’re going to be gamified and they’re going to unfold at you in real time.
Further Brand Implications
The changes in attendance at just the theater could have an effect on a broad spectrum of sectors. Logically, few individuals going to films could lead to fewer individuals dining out, making the company of neighboring restaurants or bars damper. Furthermore, a decrease in just the attendance of movies could also lead to a decrease in the sales to concession stands, hurting the top line of products of beverages and cakes.
As both sectors face strong competition from the internet counterparts, attendance at a theater is also a strong link to the continuing developments of brick-and-mortar retail in just the states. Given the usual adjacency of cinemas and retail shops (with many cinemas in shopping centers) as well as the foot traffic that they symbiotic attract to each other, the pattern on one would inevitably affect the other. Their collective attraction as out-of-home recreation destinations gradually declined, particularly for all the younger generations who gladly adopted e-commerce or streaming.
As the film company continues to morph or develop alongside changing audience behavior, intelligent brands may consider piggybacking fresh audience platforms to reach clients anytime, anywhere. There has also been a lot of talk about distributors having to embrace an “omnichannel” strategy to best serve their clients on all sales channels, but now is the time for brand advertisers to take a comparable approach to plan for the imminent shake-up in just the theatrical film company.
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