The Beginner’s Guide to Keyword Research

Keyword research can be scary and confusing when you don’t know what you’re doing, but it doesn’t have to be! Keyword research can be an extremely powerful tool for any business or website owner when you know what steps to take and what data to look at. In this guide, we’ll teach you exactly how to do keyword research or get a keyword research service so that you can uncover the best keywords that are relevant to your niche and business goals.

What is Keyword Research?

Keyword research is the process of finding and analyzing the words and phrases people use to search for information on the internet. The purpose of keyword research is to help you understand what people are looking for so that you can create content that meets their needs.

Many tools are available to help with your keyword research, such as Google Adwords, SEMrush, and Google Analytics. There is also a free alternative called Ubersuggest that works just as well.

Many bloggers recommend first conducting a thorough search to determine which terms your blog should be targeting; others suggest using an SEO software package or running an online tool like Moz’s Keyword Tool because it offers more in-depth analysis.

There are also ways to find keywords without any specialized software, such as by using your website analytics or reading your site logs.

How to do Keyword Research?

Before you can optimize your website for specific keywords, you must conduct keyword research. This will help you understand what keywords are being used by your target audience and how difficult it would be to rank for those keywords.

Here’s a step-by-step guide to conducting keyword research

1. Create a spreadsheet with columns that contain the following information: The keyword, the amount of monthly searches on Google, how many pages of search results show up when someone searches for that keyword on Google (the result count), the competitiveness of ranking in Google for that keyword (on a scale from 1-10), the difficulty or ease of ranking for that word (on a scale from 1-10), the cost per click (CPC) if you’re advertising online.

2. Input all this information into your spreadsheet.

3. Sort your spreadsheet by competitiveness, from highest to lowest.

4. Identify your top three niche markets and the most profitable keywords within each niche market. For example, organic baby clothes is a niche market with high search volume but low competition and an affordable CPC — so it would make sense to focus on this as one of your top three niches to target. You could then find profitable keywords within this niche market like organic baby clothing, natural babies, etc., depending on which words/phrases best describe your products/services.

Types of keywords (keyword families, questions, long-tail)

Keywords are the foundation of any good SEO or content marketing strategy. But what are they, exactly? And how will you find the right keywords for your business? Let’s take a look.

• Keyword families: These include single words and phrases that describe your business in various ways (e.g., toys, toy stores, baby toys).
• Questions: People looking for information on Google always ask questions (e.g., Where can I buy maternity clothes?).
• Long-tail keywords: These tend to be more specific (e.g., Where can I buy maternity clothes in Brooklyn?). Identifying long-tail keywords is especially helpful if you’re trying to promote a local business.

Many tools are available for finding keyword ideas, but the best way is to brainstorm with your team.

Some great sources for starting points include Yelp reviews, Amazon product descriptions, and Google search trends. Don’t forget about using tools like SEMrush and Ahrefs that offer keyword research as part of their services.

Tools for Keyword Research

A few tools can be helpful when you’re just starting out with keyword research. Google AdWords Keyword Planner is one of the best tools to start with. You can also use Google Trends to see how popular keywords are and get some ideas for related keywords that you might not have thought of.

There are also a few paid tools like SEMrush and MozKeyword Explorer that can be really helpful in giving you more detailed data.

Conclusion

As a beginner, keyword research can seem daunting. But with a little guidance, it doesn’t have to be. By hiring the right agency or following the steps outlined in this post, you can start uncovering the best keywords for your business. And before you know it, you’ll be an expert at driving traffic to your website. We hope that these tips were helpful! Good luck!