According to a recent survey conducted on Election Day, it was found that 10 percent of voters were influenced by the political skits on “Saturday Night Live” (SNL). The survey, conducted by FirstView and released by Roll Call, Strat@comm, and Fleishman-Hillard Public Affairs, revealed that a significant number of voters were impacted by the comedic portrayal of political figures on SNL. The data showed that 59 percent of those influenced by the skits voted for Obama, while 39 percent voted for McCain. Additionally, 6 percent of respondents stated that the skits made them more likely to vote for Obama/Biden, while 4 percent indicated that the skits influenced them to vote for McCain/Palin. The survey, which was conducted by former White House pollsters Dr. Dee Allsop and Mr. Mike Dabadie, aimed to explore a wide range of attitudinal and behavioral factors that influenced voters in electing Barack Obama and the 111th Congress. Despite concerns about the economy, voters were motivated by a desire to create a better future for upcoming generations and to restore trust in the government. The survey included 1,000 voters who were screened for age, voter registration, and participation in the 2008 election. The data was stratified by census region to accurately represent the U.S. population’s gender, education, and ethnicity ratios, ensuring a valid national probability sample. The survey has a margin of error of plus or minus 3.1 percent at a 95 percent confidence level. For more information, visit www.firstviewsurvey.com.
Strat@comm is a strategic communications firm dedicated to assisting clients in increasing awareness, improving image, influencing policy, and expanding market share through top-notch strategic advice and impactful tactical solutions that yield results. With locations in Washington, D.C. and Detroit, MI, Strat@comm is a part of the global network of the Fleishman-Hillard Company.
Fleishman-Hillard Inc., a prominent public relations firm globally, has established itself by utilizing strategic communications to provide clients with what they value most: significant, positive, and measurable impact on their organizations’ performance. The firm is highly regarded for its exceptional client service and a solid corporate culture built on teamwork, integrity, and personal dedication.
Roll Call Group, established in 1955, is the primary news source for coverage on the individuals, politics, and processes that influence the legislative landscape. From the daily Capitol Hill newspaper, Roll Call, to the legislative wire service, CongressNow, and the centralized policy intelligence service, Briefing Room, along with the comprehensive legislative-tracking service, GalleryWatch, Roll Call Group equips its readers with the necessary tools, data, and access to comprehend and influence Congress. Recently, Roll Call added Capitol Advantage to its portfolio of properties.
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